Point of Sale
A Computerized Cash Register system replaces your old fashioned cash register. A Cash Register has a single purpose. It tells you how much money your business has taken in during the day. It can tell you that you took in $350, but it can’t tell you how much of that money is profit. It can’t tell you how much inventory you have on the shelf. It can’t tell you how many bottles of soda your business sold today. A computerized cash register can instantly tell you that you have $350 in your cash drawer. It will tell you that $225 of that $350 is profit. It can tell you that you sold 123 bottles of soda today and that you still have 246 bottles on the shelf. It can also tell you what items you should order today because your stock is low.
By computerizing, you can reduce theft in your business by an average of 2 ½%. An average small business doing $500,000 per year can reduce in-store theft by an average of $12,500. How? Your employees become more involved in watching the store inventory if they know that every piece of inventory in your business is being monitored.
Reduce Inventory Shrinkage
By watching your inventory and comparing on shelf inventory to your computerized reports, both you and your employees are much more careful about giving away inventory, retaining obsolete inventory, monitoring breakage and non-theft inventory that “walks” out of your business, as well as checking inventory as the items enter your store. You can reduce inventory shrinkage by up to another 2 ½% by computerizing.
Reduce Your Inventory
By watching your inventory reports, you can make sure that you order more wisely. As an example: You don’t need 150 Ice Cream cups on the shelf in the winter.
Increase Your Inventory
OK, so you don’t need 150 Ice Cream cups in the winter, but you may need 500 more bottles of Coke for your store during the month of August. Many stores order products based on what they think they sell. If you check your inventory reports and see that you sold 500 bottles of coke last August, it gives you a good clue to help make sure that you don’t run out of coke this August. Watching your inventory reports increases your efficiency.
Watch Your Margins
By reading your reports you may find that you sell 10,000 bottles of coke that cost 48 cents for 50 cents each and that you sell 100 servings of fried chicken that cost $1.98 for $9.95 each. Your inventory reports will help you to stock more products that give you greater profits and fewer products that give you the least amount of profit.
Speed Customer Checkout
Computerizing speeds up your customer checkout. With a barcode scanner, you can checkout a customer in half the time required with a cash register. Even if you don’t use a barcode scanner, your checkout is still faster and more accurate because you are entering inventory item numbers which are automatically tied to pricing specified in Cash Register Express for each inventory item.
Every item in your store has a price associated with it. Never again will you have to figure out how much any item sells for. Your clerks will stop guessing those prices.
Keep Track of Your Customers
Your best customers are your present customers. No matter what type of store you have, you should try to obtain the name and email address of every one of your customers. Keeping a customer email list is an obvious asset for a clothing store. You want your customers to keep coming back, especially when you have a sale. The importance of keeping a customer email list is less obvious in a hardware store, but extremely important. Email Marketing to your customers periodically keeps them coming back. Your vendors may even help you pay for the cost of the email marketing. Emailing to your customers is the best form of advertising—even if it is just a quick HTML message listing a few new sale items. Every mailing to your customer list will always be a positive to your cash flow. What about a store such as a convenience store? You don’t have to get the name and address of every customer that walks into the store, but you should get the names and email addresses of your best customers.
There are many Email Marketing Services to choose from. We help you select the one that is most cost effective and convenient for your restaurant. Email Marketing Services provide server storage space for your database and most allow segmenting of your email database into specific groups of customers, so they can receive selective mailings.